Not everyone was against it though, as some praised the advert. expat in London, I'd still find this a little confusing." "As a marketing copywriter, this makes my head hurt," said one Twitter user after seeing the picture of the advert, while another said: "As a U.S. United Airlines didn't receive nearly as much backlash for their London-based ad, but the copy still left people quite confused. Most recently, Bud Light has been at the center of controversy over an advert featuring transgender influencer Dylan Mulvaney. For example, a Balenciaga advert that was slammed last year for controversial imagery of children. Thousands of new, high-quality pictures added every day. pants aren't underwear.Īdvertising is an essential part of many business models, but campaigns aren't always straightforward and can land companies in hot water. Find Internet iceberg stock images in HD and millions of other royalty-free stock photos, illustrations and vectors in the Shutterstock collection. where nobody would bat an eyelid at you wearing pants outdoors-because in the U.S. In the U.K., unlike in the U.S., pants always refer to underwear, and so United Airlines used the play on words to encourage British people to visit the U.S. "But I still think it's a terrible and unclear joke." "I understand that pants has two meanings," clarified Goldsztajn, talking to Newsweek. "Still don't get it."Īnother wrote: "I would love to have been a fly on the wall in this marketing meeting-I'm confused too." "I thought the SAME thing when I saw this," said one reply. This ad shows that we are two nations separated by a common language and that United Airlines can help get U.K.-based travelers to destinations across the U.S., where wearing 'pants' is totally acceptable."īut more than 71,000 viewers of the tweet could not figure out what it meant. What Americans call pants, Brits call underwear. irisgoldsztajn/TwitterĪ spokesperson from the United Airlines Media Relations team helped clear things up and told Newsweek: "This is an advertisement running in London only. A picture of the United Airlines ad, photographed in a subway station in London.
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